“Employer Of Choice” is how every company wants to position itself to its potential targeted candidates. Having a positive brand image is what helps them achieve this.
Employer branding, as many endorse, is a perception that both the existing and the future employees hold of a company. This may include setting up company values, work ethics, and culture that align with the candidate’s idea of an ideal workplace. However, the employers usually end up misleading candidates with a company image that’s better than the reality.
What is Company Branding?
In a layman’s language, it is about outlining your company’s unique value proposition. Or in other words, what unique set of benefits do you offer to the employees, acknowledging the skills, knowledge, and expertise they’ll bring to your company.
An employer or company brand is a blend of different touch points with your candidates, starting from when they stop over at … Read more