He described strategy formation and implementation as an ongoing, endless, built-in course of requiring continuous reassessment and reformation. Strategic management is planned and emergent, dynamic and interactive. A key part to the strategic administration of inter-organizational relationships pertains to the selection of governance mechanisms. While early research centered on the selection between equity and non fairness types, current scholarship studies the nature of the contractual and relational arrangements between organizations.
- That meant that Apple had a spot to leverage its ability to make something higher.
- And as a startup, they weren’t even close to having these economies of scale.
- Amazon’s generic business strategy is to achieve a competitive advantage by driving down costs , paired with its capability to innovate in aggressive markets.
- At this level, you