New Partnership Launch to Give Trek World Racing a Performance Edge

25.6.2009

The 2009 Cross Country and Downhill World Cup Circuit witnesses the launch of a new partnership between Trek World Racing and Lucozade Sport, the leaders in safe sports nutrition, offering a range of safe and effective sports nutrition products to athletes.

Lucozade Sport, the first official sports nutrition supplier to Trek World Racing, will supply an extensive range of contaminant-tested sports nutrition to both cross-country and downhill riders at all World Cup events. The riders, including London 2012 hopeful Liam Killeen, will also benefit from sports science education and testing from the team of sports scientists at Lucozade Sport. The product and support will play an integral role in the preparation, performance and recovery of riders from both training sessions and competitions.

"Lucozade Sport is the leading supplier of safe sports nutrition products," says Martin Whiteley, Team Director for Trek World Racing. "Optimum fuelling and hydration are vital for riders to perform at their best and the extended Lucozade Sport nutrition range means that we can provide our riders with everything they need from one sports nutrition supplier. We look forward to working with Lucozade Sport to continue to help improve our team's performance."

Elite cyclists are understandably concerned about contamination issues. Lucozade Sport is uniquely placed to actively address these issues due to their heritage in sporting performance and ability to ensure peace of mind among athletes through the provision of high quality sports nutrition products that are tested by an independent laboratory for contaminants prohibited by the World Anti-Doping Agency (WADA).

Commenting on the relationship, Nick Morgan, head of sport science at Lucozade Sport states, "In a commitment to build on our involvement in cycling, we are delighted to be supporting Trek World Racing. Lucozade Sport is uniquely placed to actively address the nutritional needs and contamination concerns of elite athletes by batch testing our products to ensure that they do not contain WADA-listed prohibited substances or compounds. We look forward to establishing a close relationship with the team so that we can ensure we continue to develop products that help maximise their performance on the World Cup circuit."

To find out more about Lucozade Sport products, visit www.lucozadeshop.com. To learn more about the impact of sports nutrition on your performance, visit www.lucozade.com/sport.

Did you know that Lucozade Sport…?
• Lucozade Sport works closely with elite athletes and sports associations to increase its knowledge of the impact of nutrition and hydration on sporting performance. This knowledge has been applied in the development of an outstanding range of products that benefits both elite athletes and the exercising public

• Lucozade Sport has recently launched a new range of sports nutrition products to cover the strength and power nutritional needs of athletes. The extended product range now covers five nutritional needs: Hydration, Fuel, Focus, Recovery, Strength/Power

• Lucozade Sport is official sports nutrition supplier to several leading sporting partners including: UK Athletics (UKA), Lawn Tennis Association (LTA), British Canoe Union (BCU), British Judo Association (BJA), British Universities & Colleges Sport (BUCS), English Institute of Sport (EIS), England Netball and GB Hockey

ENDS

For further information please contact:

Martin Whiteley Lynsey Douglas
Trek World Racing Fast Track (Lucozade Sport)
Tel: +34 (958) 892115 Tel: +44 (207) 096 5827
info@23degrees-sports.com lynsey.douglas@fasttrackagency.com