Tips to Attract Top Engineers

After working for decades in the recruitment industry, I have always been worried about bringing in the perfect candidate for my organization. And still, it is a big concern to me. I believe it is not possible to build a great team without great people. 

Somewhere I read one quote from Steve Jobs. It says: “I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1. Given that, you’re well-advised to go after the cream of the cream … A small team of A+ players can run circles around a giant team of B and C players.”

You might have heard the phrase that ‘recruiters should never stop recruiting.’ Undoubtedly this is true, especially when hiring engineers is incredibly hard. Therefore, I thought I should write about my experience and share my tips with you. Read more

Gold Bull Peter Schiff Hits Out at ‘Ponzi Scheme’ Bitcoin

The bad blood between Bitcoin and gold advocates has raged on for years. Bitcoin enthusiasts believe that gold is obsolete, while gold bugs bash Bitcoin for its link with criminal enterprises. Peter Schiff, one of the most ardent crypto detractors, is back on his Twitter roll, hurling insults at the leading cryptocurrency once more.

No Bias Indeed

Yesterday, Schiff, who runs investment company Schiff Gold, took to Twitter to accuse Bitcoin holders of hypocrisy. The gold bug explained that many crypto proponents had accused him of bias against the leading cryptocurrency because of his advocacy for gold. However, they also do the same thing through their crypto holdings.

Speaking on, Schiff called Bitcoin a pyramid scheme, explaining that most of its owners always feel the pressure to invite others to invest in it.

 Schiff was notoriously silent two weeks ago when Bitcoin broke the $20,000 mark and surged to a Read more

4 Helpful Tips to Get the Most Out of Your PPC Campaign

Approximately 65 percent of all clicks made by searchers who are ready to make a purchase go to paid advertising (i.e., pay-per-click ads). In fact, these ads are what helped to generate the bulk of Google’s revenue in the past year.

Unfortunately, many business owners aren’t aware they can actually pay Google less and get better results. If you want to maximize your PPC (pay-per-click) campaigns and squeeze as much as you can out of every marketing penny, use the tips and information here.

After more than a decade working in the marketing industry and fine-tuning multiple PPC campaigns, I have found specific strategies and efforts that provide the desired results. Now, I will share these with you.

Determine Your Goals Before Creating a Campaign

Consider the specific action you want your searchers to take. This may be to call your store, visit a landing page, fill out your online

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How To Schedule Phone Interview: Recruiters’ Guide For Efficiency

During this unprecedented time, we have witnessed the increase in both new virtual recruiting methods, including virtual career fairs, and the old but gold screening step called phone interview. As simple as it may sound, phone interviewing is one of the first important touch points between candidates and your company, and it can be optimized. Here are our checklist and tips to nail scheduling phone interviews and create a positive candidate experience.

When Do Interviewers Conduct Phone Interviews?

Phone interviewing is a traditional yet effective screening method used by hiring teams in the early stage of the recruitment process. During this step, recruiters spend around 20-30 minutes to talk with applicants and check their qualifications, minimum requirements, and personal motivation or interests. It is to ensure that you invite the most suitable ones, the brightest talents to the next round and eliminate pointless interviews. Phone interviewing especially becomes handy Read more

Bitcoin Price Prediction: BTC/USD Gets Ready to Break Above $30,000

Bitcoin (BTC) Price Prediction – December 29

Bitcoin struggles to gain momentum following $27,073 rejection as the crypto has been trading between the $26,000 and $27,000 region.

BTC/USD Long-term Trend: Bullish (Daily Chart)

Key levels:

Resistance Levels: $30,000, $30,200, $30,400

Support Levels: $24,000, $23,800, $23,600

BTCUSD – Daily Chart

At the time of writing, BTC/USD is trading down with 0.33% at its current price of $26,950. Therefore, it is crucial that the bullish pressure above $26,500 is maintained, so as to avert a potential decline below $25,000 and even lower in the next few days. Moreover, should the opposite be the case, and the bulls reject the bearish pressure, $30,000 could be easily be attained.

What to Expect from Bitcoin (BTC)

As the daily chart reveals, the fact remains that bulls are guarding against any deeper drawback positively. So, if the history could repeat itself, BTC/USD is most likely gearing … Read more