Month: July 2021

There is no doubt that the coronavirus pandemic has changed the landscape of the retail sector. Social distancing regulations and civil anxiety surrounding the virus mean that physical stores do not offer the same browsing experience as we would usually expect. Meanwhile, a growing reliance on online shopping has been boosted by instructions to remain at home as much as possible.

The impact of COVID-19 and our new shopping behaviours have a profound effect on retailers. Changed buying experiences, falling and rising sales, and new consumer demands have defined an adverse year in retail. Here, we look at how customers and businesses have been affected by these changes.

Rising and falling sales

The Office for National Statistics points to eight key industries within the retail sector to define its overall performance since the start of the pandemic. Only two industries managed to increase their sales in the immediate months following … Read more

Do you ever sit down at your desk in the morning and think to yourself, ‘What am I doing here? I don’t belong in this job. Am I a fraud?’?

Well, if you do, you’ll be glad to know that you’re not alone.

62% of UK adults experience what is more commonly known as ‘imposter syndrome’. But what is it?

A feeling that your accomplishments have occurred due to luck or good fortune, as opposed to your natural talent and ability, imposter syndrome is a theory that was first identified back in 1978.

Pauline Rose Clance and Suzanne Innes detailed in a psychology paper that imposter syndrome was something uniquely experienced within women. However, since then, further researched has noted that this is something felt in men too — as the previous value suggests.

Different individuals experience imposter syndrome in different ways, purely dependent on the person and the circumstance … Read more