Cryptocurrency exchanges have faced a significant amount of criticism for artificially inflating metrics on their websites. A new report argues that cryptocurrency exchanges might also be tweaking their visitor counts.
Exchanges are Inflating Adjusted Web Traffic
Crypto analysis firm CoinGecko released a bombshell report recently, claiming that several crypto exchanges have been inflating the number of visitors to their platforms. The report particularly highlights irregularities in the metrics posted on OKEx, which it claimed saw a 239 percent jump in website traffic in the second quarter of the year despite posting lower trading volumes.
CoinGecko explained that this discrepancy particularly caught its eye. After all, an exchange seeing markedly increasing traffic should also post higher trade volumes. The company went on to check SimilarWeb, a platform that shows the origins of websites’ traffic. To its surprise, it discovered that half of OKEx’s traffic came from paid referral sites.
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