For many entrepreneurs, the idea of taking their brand global is intoxicating.
How do you know whether your brand is ready to go international? Consider these points first.
1. What kind of marketing plan have you put into place in your target region?
It’s critical to build up a solid brand presence in your new region, not while you expand, but before you expand.
With all the resources it takes to branch out into international markets, you’ve got to be able to hit the ground running. The only way to do that is to begin your marketing well in advance of when you plan on actually launching your brand in that market.
That doesn’t have to mean making a huge financial investment in advertising. In fact,