Having the right answers is important, but success can also be achieved by asking the right questions.
Take Southwest Airlines founder Herb Kelleher, who regularly asked himself one question: “Will this (decision) make Southwest Airlines the low-cost provider?” Or Steve Jobs, who regularly asked one question: “How many times did you say no today?”
Ever since I was a teenager, I’ve tackled every big new problem the same way: by starting off with two questions. I used this technique at Microsoft, and I still use it today. I ask these questions literally every week about Covid-19.
Here they are: Who has dealt with this problem well? And what can we learn from them?
We all tend to work and live within self-created boundaries. We do the kinds of things we normally do.