If there’s one thing that’s got us through the COVID-19 pandemic and multiple national lockdowns, it’s indulging in nostalgia.
A Radio Times survey revealed that two-thirds of people had watched one of their favourite shows again during lockdown, with 43% saying they did so to comfort themselves. Nostalgic videos set to a backing track of Simple Plan’s ‘I’m Just a Kid’ took over TikTok, with Will Smith getting in on the action and sharing throwback snaps of his time on The Fresh Prince.
Research has shown the powerful effects of nostalgia. Whether we’re reliving memories, watching our favourite shows, or listening to our favourite childhood music, indulging in nostalgia provides comfort and can even relieve symptoms of anxiety and depression.
A number of brands are capitalising on our love of nostalgia by embedding it into their marketing. Here, we look at some of the best nostalgic marketing examples and … Read more